Digitization of Switzerland by Tradition

Suissedigital is the trade association of Swiss communications networks. Affiliated to it are 200 regional fiber optic cable networks that offer the Swiss population a second telecommunications network in addition to Swisscom - one with high bandwidth to the remotest regions. After launching the name Suissedigital, Gestalt Kommunikation is launching a second campaign for the association, this time on digitization in Switzerland. With their performance, the association members enable digital networking and progress in our country.

The subjects address the clash between tradition and digitization. The two are not opposites, because digitization is a natural continuation of tradition by other means. The campaign is now running in German-speaking and French-speaking Switzerland. The measures include outdoor advertising with posters and e-boards, online campaign with desktop and mobile banners. The Bernese agency Gestalt is responsible for consulting, concept, realization and media. The photos were taken by Philipp Jeker Photography, Zurich.