Digital alliance adjusts schedule because of Corona
In light of the COVID-19 crisis and the resulting slump in advertising revenue, the Swiss Digital Alliance has decided to adjust the timeline for the joint login project.
For CH Media, the NZZ Media Group, Ringier, SRG SSR as well as TX Group, it is clear that the goal of a common login for users remains a high priority. Therefore, the alliance had decided that the time after the Corona crisis is better suited to initiate the next stages.
The aim of the digital alliance is to introduce a common login for the digital journalistic products of the media houses. Users only have to register once and have access to - currently - around 30 Swiss media brands. With a login designed in line with data protection guidelines, the media houses should be better able to respond to users' needs in terms of journalistic content and advertising. Following the voluntary login launched last fall, the next steps toward mandatory registration - with the exception of SRG - should follow in the coming months. The basis for this is a common single sign-on, combined with consent management functionalities.
The Digital Alliance will conduct its next situation assessment in mid-May.
