The daily overdose of "cash"
Business press A Ringier project involving the title Cash shocks the industry and causes anger.
Business press A Ringier project involving the title Cash is shocking the industry and causing anger.
indisputable. If this really happens, I will be shocked," says
Ralph Büchi, publisher of HandelsZeitung. Specifically, it is about a
Ringier project with the title "Cash daily", with which the publishing
The media group, which has been struggling with red figures for years
Cash economic securities. To this end, a daily Swiss
Program window on n-t-v with business information and interviews
of studio guests and an evening newspaper with a circulation of 30,000
The magazine is also a part of the magazine with stories about business and lifestyle,
livened up with glosses and comics.
What particularly annoys Büchi is the offer Ringier has made to the new
Making the media network popular with potential advertising partners and sponsors
wants to be the main sponsor for one year, whoever wants to raise 1.5 million francs
gets advertising space in all cash-daily media. The media presence
is based on the amount of the investment, far removed from
journalistic criteria. Büchi fears that this could compromise the ethical
Principles of business journalism sold to the highest bidder
be
You can read the story in the current issue of Bilanz. Editor-in-chief
René Lüchinger expects the project to be successful in the short term.
but it will destroy the Cash brand in the medium term. In the
Article of the balance sheet is based on both a "strictly
confidential" presentation as well as on statements by
Ringier Group Executive Board member Thomas Trüb. According to Trüb's ideas
A team of around ten editors will prepare the content for the approximately
16-page evening newspaper in tabloid format and for the TV window
produce. The evening newspaper will be published from Monday to Friday from 4 p.m. in
SBB first-class carriages and at airports by the airlines
or at the advertising partners. A
electronic edition on the Internet.
Bilanz writes that Ringier will use the project to increase the number of
weekly contacts in print and TV with people interested in business
people by 150000 to 850000. By the editorial deadline
Trüb not available. Ringier press spokesman Marco Castellaneta
puts most of the facts into perspective. We are "still deep in the
Project phase" with Cash daily. "At the moment, we are testing the
Marketability. The same criteria apply as for all others
Ringier titles too." The fact that journalistic principles are being abolished
Castellaneta calls this "nonsense". Basically, it is
is not an attempt to support Cash. One just checks
various channels and platforms, but is still in the conceptual phase.
nowhere.
According to Bilanz, Ringier is said to have already expressed interest in the
advertising customers, by the end of the year the decision for or against
against cash daily. On the time horizon of the project
Castellaneta cannot provide any binding information.
René Worni
indisputable. If this really happens, I will be shocked," says
Ralph Büchi, publisher of HandelsZeitung. Specifically, it is about a
Ringier project with the title "Cash daily", with which the publishing
The media group, which has been struggling with red figures for years
Cash economic securities. To this end, a daily Swiss
Program window on n-t-v with business information and interviews
of studio guests and an evening newspaper with a circulation of 30,000
The magazine is also a part of the magazine with stories about business and lifestyle,
livened up with glosses and comics.
What particularly annoys Büchi is the offer Ringier has made to the new
Making the media network popular with potential advertising partners and sponsors
wants to be the main sponsor for one year, whoever wants to raise 1.5 million francs
gets advertising space in all cash-daily media. The media presence
is based on the amount of the investment, far removed from
journalistic criteria. Büchi fears that this could compromise the ethical
Principles of business journalism sold to the highest bidder
be
You can read the story in the current issue of Bilanz. Editor-in-chief
René Lüchinger expects the project to be successful in the short term.
but it will destroy the Cash brand in the medium term. In the
Article of the balance sheet is based on both a "strictly
confidential" presentation as well as on statements by
Ringier Group Executive Board member Thomas Trüb. According to Trüb's ideas
A team of around ten editors will prepare the content for the approximately
16-page evening newspaper in tabloid format and for the TV window
produce. The evening newspaper will be published from Monday to Friday from 4 p.m. in
SBB first-class carriages and at airports by the airlines
or at the advertising partners. A
electronic edition on the Internet.
Bilanz writes that Ringier will use the project to increase the number of
weekly contacts in print and TV with people interested in business
people by 150000 to 850000. By the editorial deadline
Trüb not available. Ringier press spokesman Marco Castellaneta
puts most of the facts into perspective. We are "still deep in the
Project phase" with Cash daily. "At the moment, we are testing the
Marketability. The same criteria apply as for all others
Ringier titles too." The fact that journalistic principles are being abolished
Castellaneta calls this "nonsense". Basically, it is
is not an attempt to support Cash. One just checks
various channels and platforms, but is still in the conceptual phase.
nowhere.
According to Bilanz, Ringier is said to have already expressed interest in the
advertising customers, by the end of the year the decision for or against
against cash daily. On the time horizon of the project
Castellaneta cannot provide any binding information.
René Worni
