Süddeutsche opens a virtual readers' lounge
«The game is called »Connecting People,« and the Süddeutsche Zeitung is currently demonstrating just how well it has mastered it. Now that the editorial staff and readers have been brought closer together, readers will be able to interact with one another in a virtual lounge called »Süd-Café.”.
"Linking people" is the name of the game, and the Süddeutsche Zeitung is currently proving how well it has mastered it. After bringing editorial staff and readers closer together, readers can now interact with each other in a virtual lounge called "Süd-Café", which has been connecting Süddeutsche Zeitung readers since Wednesday. In the online lounge, community members can create their profile, upload pictures of themselves and exchange ideas with others on various topics. Visitors to the lounge keep their own guest books and new forums can be created over time.
In addition, Süddeutsche has been promoting the exchange between editorial staff and readers for several weeks now. Readers can submit comments on articles that appear immediately after the article.
Süddeutsche is already building on its success with its readers' lounge: Its youth portal jetzt.de has 110,000 users after six years of existence and was awarded the Grimme Online Award last year for its development work.
In addition, Süddeutsche has been promoting the exchange between editorial staff and readers for several weeks now. Readers can submit comments on articles that appear immediately after the article.
Süddeutsche is already building on its success with its readers' lounge: Its youth portal jetzt.de has 110,000 users after six years of existence and was awarded the Grimme Online Award last year for its development work.
