SRG and the digitalized world
The SRG intends to expand its multimedia capabilities not only to complement its radio and television programming, but also „in the interest of social cohesion in Swiss society.“.
At the media conference to mark SRG's 75th anniversary, the opportunities but also the problems of the multimedia future were discussed. In future, it will no longer be SRG that determines what the end consumer receives and at what price, but cable and telecommunications companies, said Director General Walpen according to SDA. "Free, comprehensive and affordable access to public service content could therefore be jeopardized. "SRG President Jean-Bernard Münch pointed out that SRG is dependent on cooperation with operators and new competitors due to the various means of distribution - satellite, terrestrial digital, cable, internet, cell phone.
Digitization will bring radical change to the audiovisual world, Münch continued according to SDA. SRG wants to continue to expand digital radio DAB (Digital Audio Broadcasting). A lot is also happening in the area of interactive television: in Switzerland, the offerings from Cablecom and Swisscom are currently in the test phase. A "TV Internet on the television screen" will develop, as Walpen explained.
SRG is therefore focusing on multimedia to further develop its public service, as announced in a press release. Digitalization is changing programme production and the usage behaviour of listeners. Multimedia options are therefore being expanded to complement radio and television programs, but also "in the interests of the cohesion of Swiss society". SRG wants to use the internet "to form opinions, to satisfy the interests of minorities and to promote culture", as the press release continues.
Digitization will bring radical change to the audiovisual world, Münch continued according to SDA. SRG wants to continue to expand digital radio DAB (Digital Audio Broadcasting). A lot is also happening in the area of interactive television: in Switzerland, the offerings from Cablecom and Swisscom are currently in the test phase. A "TV Internet on the television screen" will develop, as Walpen explained.
SRG is therefore focusing on multimedia to further develop its public service, as announced in a press release. Digitalization is changing programme production and the usage behaviour of listeners. Multimedia options are therefore being expanded to complement radio and television programs, but also "in the interests of the cohesion of Swiss society". SRG wants to use the internet "to form opinions, to satisfy the interests of minorities and to promote culture", as the press release continues.
