The SonntagsZeitung advertises with flies and poodles
On Sundays, a fly is more than just a fly, and a poodle is more than just a poodle. That was the message conveyed by the SonntagZeitung last Sunday in a one-page ad, followed by a two-page ad. The NZZ am Sonntag was pleased.
On Sundays, a fly is more than just a fly, and a poodle is more than just a poodle. That’s what the SonntagZeitung tried to make readers believe last Sunday with a single-page and a double-page ad—one of which surprised readers in the NZZ am Sonntag, while the other appeared in the paper itself. In the ad designed by Advico Young & Rubicam (see ), Switzerland’s favorite Sunday read promotes all sorts of curiosities that apparently can be found within its pages, accompanied by the slogan «Time to discover. SonntagZeitung.» Being allowed to print three full-page ads about flying—the NZZ am Sonntag must have been quite pleased.
