Die Post: Relaunch and new name for the customer magazine
Swiss Post is breathing new life into its creative department: its customer magazine has undergone a relaunch in terms of both design and content. Swiss Post now produces the magazine *Prio* entirely in-house from start to finish: the text, layout, and production are all handled internally.
The customer magazine Prio presents itself with a contemporary, fresh design and varied current topics. With the new name, Swiss Post wants to send a signal: Customers have priority.
The first issue takes readers on a hike to the Berne-Lucerne border region and to the Emmental Meringue Mountains - because Swiss Post is the main partner of the Swiss hiking trails. The magazine also talks about the career (dis)opportunities for women at PTT and their chances at Swiss Post today. The Prio also accompanies a trainee on her delivery tour through Lucerne, sheds light on Swiss Post's diverse climate protection measures and provides an entertaining postal universe with a postal quiz, a boxing stamp collector and Patti Basler's guest column.
The first Prio is published on Monday and then appears twice a year with a circulation of 1.8 million copies in German, French and Italian. The customer magazine is distributed to all households without a "stop advertising" sticker on the mailbox. It can also be subscribed to free of charge at Post.ch/magazine.
Responsible at Swiss Post: Dieter Röösli (Art Director); Claudia Langenegger (Editor-in-Chief).
