Swiss Post bundles advertising activities under Swiss Post Advertising
Since January 1, 2026, Swiss Post has consolidated its advertising activities under the umbrella of Swiss Post Advertising. In addition to Swiss Post’s advertising business, this strategic area of expertise also includes the Group companies Livesystems, Bring! Labs, and DMC.
Swiss Post is bundling its clout: since 1 January 2026, its advertising activities have been united under the umbrella of Swiss Post Advertising. In addition to Swiss Post's advertising market, the strategic area of expertise also includes the Group companies Livesystems, Bring! Labs and DMC, which will remain independent. In future, their logos will be supplemented by the Swiss Post logo and the market field designation "Swiss Post Advertising" - a visible sign of their close connection with Swiss Post and their common focus in the advertising market.
Merging physical and digital advertising
With this strategic move, Swiss Post is consolidating its position as a leading provider in the Swiss advertising market and systematically expanding its digital expertise. Swiss Post Advertising merges physical and digital advertising into a powerful, data-based ecosystem: the spectrum ranges from traditional dialog marketing to mobile advertising and digital out-of-home (DOOH). This gives advertising clients access to a unique portfolio that combines maximum reach with high data precision and excellent service.
"The future of advertising is hybrid and Swiss Post Advertising is our answer to this. We seamlessly dovetail the emotional power of the physical with the intelligent control of our digital channels. This is how we create sustainable success for our customers and underline our claim to actively shape the Swiss advertising market," says Oliver Egger, Managing Director Media and Advertising Market at Swiss Post.
Independence to be maintained
Livesystems, Bring! Labs and DMC will remain independent companies with their established offerings. However, the new endorsement will make their services more visible as part of Swiss Post Advertising and thus as part of a strong, integrated Swiss Post advertising offering.
With Swiss Post Advertising, Swiss Post is actively driving the development towards a modern, cross-genre advertising market. Its traditional strengths - reliability, Swissness and trust - are being combined with technological innovation and data expertise. In this way, Swiss Post is laying the foundations for the networked communication of tomorrow.
