The New York Times wants money from its online readers again in future
The New York Times will once again require a subscription to access its online content. Starting next year, anyone who wants to read the renowned American newspaper online will have to sign up on the website first.
This was announced by the Times on Wednesday, according to SDA. Registration is free and some articles can also be read for free. Only when a "certain number" of articles per month is exceeded will the reader be asked to pay for unlimited access. What a "certain number" is and how expensive access will be has not yet been decided. The only thing that is clear is that the approximately one million subscribers to the print edition will continue to have unlimited access.
The New York Times, with more than 1,200 editors the largest newspaper in the USA in terms of employees, announced in September 2007 that all content on the website would be freely accessible in future. Previously, commentaries and editorials in particular were only available for a fee of just under 50 dollars a year. However, the newspaper discontinued this payment model after two years because the management hoped that more readers would generate more revenue from advertising than from the fee. Now the newspaper wants to see money again, but only from the beginning of next year.
More to lose than other newspapers
The publishers are concerned that the revenue will not compensate for the loss of readers through the payment system, the newspaper admits. After all, Nytimes.com is the most used newspaper site in the USA with 17 million online readers per month. "This puts us in a better position than other newspapers - but we also have more to lose." Although the payment system has been under discussion for a year, the newspaper wants to take at least until January 2011. There is no price for doing it quickly, says Group CEO Janet L. Robinson, at most a price for doing it right.
The New York Times, with more than 1,200 editors the largest newspaper in the USA in terms of employees, announced in September 2007 that all content on the website would be freely accessible in future. Previously, commentaries and editorials in particular were only available for a fee of just under 50 dollars a year. However, the newspaper discontinued this payment model after two years because the management hoped that more readers would generate more revenue from advertising than from the fee. Now the newspaper wants to see money again, but only from the beginning of next year.
More to lose than other newspapers
The publishers are concerned that the revenue will not compensate for the loss of readers through the payment system, the newspaper admits. After all, Nytimes.com is the most used newspaper site in the USA with 17 million online readers per month. "This puts us in a better position than other newspapers - but we also have more to lose." Although the payment system has been under discussion for a year, the newspaper wants to take at least until January 2011. There is no price for doing it quickly, says Group CEO Janet L. Robinson, at most a price for doing it right.
