The museum associations VMS and ICOM Switzerland say no to No-Billag
The Swiss Museums Association (VMS) and ICOM Switzerland say no to the No Billag initiative. In the run-up to the vote on March 4, the two associations are taking a clear stand in favor of the SRG and thus also for the promotion of the Swiss museum landscape with around 1,100 museums.
Museums reach a wide audience through media coverage on television, radio and the internet, thereby fulfilling their cultural and social mission. The SRG provides this service through public and jointly financed television and radio rather than through privately financed media channels.
Museums are also dependent on reporting on their institutions, exhibitions and events in order to draw the public's attention to their institutions and programs. The public receives information about museum offerings and topics through the public media, which supports the educational mission of museums. A reduction in reporting would have a direct impact on the number of visitors and the popularity of the museums and thus also reduce the financial income of the museums, which could threaten them.
SRG provides coverage in all parts of the country and language regions and draws attention to their diverse museum offerings. It significantly promotes cultural and social cohesion in Switzerland.
This is why the two Swiss museum umbrella organizations VMS and ICOM reject the No Billag initiative.
