Migros discontinues Vivai magazine after nine years
Migros will discontinue its wellness and sustainability magazine, Vivai, this fall. The final issue will be published on October 1, 2018.
This is a measure from the "Fast Forward" project of the Federation of Migros Cooperatives (FMC), about which comprehensive information was provided on June 29, according to a press release. The editorial team will remain in place but, like the entire Migros Media division, will be integrated into the newly created Communications Directorate of the FMC.
Vivai has been published six times a year since 2009 in German, French and Italian and was distributed as a supplement to Migros magazine and via various Migros channels (Werbewoche.ch reported). The topics of wellness and sustainability from the magazine will be included in the Migros magazine in future.
