"The small players on the fringes of the big daily media"
The well-attended trend conference for trade and specialty media, organized by Schweizer Medien, offered plenty of networking opportunities as well as encouraging insights into the topic of artificial intelligence for publishing houses and journalism. A particular highlight was the presentation of the 2023 Q-Award. Werbewoche.ch has the results.
At the industry event for Swiss trade & specialty media at the Folium in Zurich Konrad Webera strategy consultant and coach in the field of digital transformation, gave a presentation on strategies for coping with disruption in specialist publishing houses. In this context, he presented specific recommendations, which he discussed in an exclusive interview with werbewoche.ch.
Michael Marti, a digital specialist who has launched a number of innovation projects for Tamedia, presented listicles during his speech as a stimulus for publishing houses and editorial teams in the age of artificial intelligence. Following his insightful presentation, Michael Marti was also available for an exclusive interview with werbewoche.ch.
The well-attended industry event took place at the Folium in Zurich and included further contributions, including a presentation by Alessandro della Valle, Chief Photographer at the news agency Keystone-SDA-ATS AG, on the use of AI in images. There was also a panel discussion on the topic of quality in journalism.
The crowning glory of the event was the presentation of the Q-Award 2023, which recognizes innovative solutions from trade and specialist media. The expert jury judged outstanding achievements based on various criteria. "Inside IT" impressed the jury the most and therefore received the Q-Award for a purely online publication for the first time. Werbwoche.ch had an interview with Katharina Jochumthe deputy editor-in-chief of "Inside IT"where she revealed the secret of her success, among other things.
