The free newspaper Today with a positive interim balance sheet
Three months after its launch, the free newspaper *Heute* is generally well-received. The content and layout have been slightly adjusted.
Three months after its launch, the free newspaper Heute is generally satisfied. The content and layout have been slightly adapted. According to an editorial note in yesterday's edition of Heute, the content and layout have been slightly revised for the first time. The layout has been streamlined and the events section now includes a party listing with tips.
The editorial team at Heute is delighted with the largely positive reactions from readers. The Ringier free paper has integrated well into the market, commented Editor-in-Chief Bernhard Weisshaupt to Sda on the launch of his paper. After the summer lull, Weisshaupt continued, more colporteurs are now being used again to distribute the newspaper.
Those responsible did not provide any information on the volume of advertising, because the advertising volume is generally weaker in the summer. In any case, the Abendblatt has given itself three years to "conclusively assess" the position of the free newspaper on the advertising market.
