FAZ" launches online job portal
The Frankfurter Allgemeine Zeitung plans to take on established providers such as Monster and Jobware in the highly competitive market for online job boards and launch its own online job platform in September.
Frankfurter Allgemeine Zeitung wants to stand up to existing providers such as Monster and Jobware in the hotly contested market of Internet job exchanges and launch its own online job platform from September. The new portal is to "become the leading provider for specialists and executives", said Tobias Trevisan, spokesman for the management, to the news magazine Spiegel. Until now, the "FAZ" had only placed the print advertisements online and did not offer Internet rates: The shock from 2001 was too great, when slumps in the job market had plunged the "FAZ" into its biggest crisis to date. However, the online portal will not replace the print job market: "You can only reach acute job seekers via the Internet. The more interesting applicants can be reached via print."
