The Basler Zeitung has a new weekend edition
The Basler Zeitung appeared for the first time on Saturday with the new supplementary Bund Wochenende. In addition to providing a service for readers, the newspaper also appears to be responding to the weekend newspaper Sonntag, which was added to its competitor Basellandschaftliche Zeitung for the first time on Sunday.
On Saturday, the Basler Zeitung (BaZ) published a new additional bundle for the weekend. With the new bundle called "Wochenende", BaZ wants to better serve its readership, as stated in the short introduction in the newspaper; according to a study, the BaZ Saturday edition is mainly read on Sundays in north-western Switzerland. The first lead story in the new edition is a long interview with the writer Zoë Jenny in London; the middle double page is taken up by a report on children in their parents' bed. There is also a page on fashion, three puzzles, four columns and a hiking suggestion for north-eastern Swiss. The photos are large, the layout airy.
The new BaZ-Bund comprises eight pages in newspaper format, including just under one and a half pages of advertising; the rest of BaZ filled 54 pages on Saturday plus 24 tabloid pages in the enclosed cultural magazine with a calendar of events. Publisher Matthias Hagemann wants to address the family as well as leisure and lifestyle topics. However, the new Bund will not bring a price increase.
The BaZ is clearly targeting the Basellandschaftliche Zeitung (BZ), which, due to its cooperation with the Mittelland-Zeitung (MZ), has been sending its subscribers the new MZ Sunday newspaper Sonntag since last weekend; after a start-up period, it will cost a maximum of 30 francs a year extra. For 368 francs a year, BZ publisher Mathis Lüdin promises seven editions a week in future via an advertisement in the Saturday edition of his paper.
The new BaZ-Bund comprises eight pages in newspaper format, including just under one and a half pages of advertising; the rest of BaZ filled 54 pages on Saturday plus 24 tabloid pages in the enclosed cultural magazine with a calendar of events. Publisher Matthias Hagemann wants to address the family as well as leisure and lifestyle topics. However, the new Bund will not bring a price increase.
The BaZ is clearly targeting the Basellandschaftliche Zeitung (BZ), which, due to its cooperation with the Mittelland-Zeitung (MZ), has been sending its subscribers the new MZ Sunday newspaper Sonntag since last weekend; after a start-up period, it will cost a maximum of 30 francs a year extra. For 368 francs a year, BZ publisher Mathis Lüdin promises seven editions a week in future via an advertisement in the Saturday edition of his paper.
