"The Bachelorette" causes records to tumble
The season premiere of «Die Bachelorette» is the most successful in-house production to date since 3+ went on the air, and it marked the best day in the network group’s history so far.
The new Bachelorette is setting records on 3+. In the advertising-relevant target group, the show achieved a market share of 21.4 percent. This meant that 3+ outperformed SRF1, the second most-watched channel, by almost double and also achieved a significantly higher market share than SRF1 and SRF zwei combined. Compared to the previous year, the start of the season achieved an increase of 48% in this target group.
Among young female viewers, almost half (48.4 percent) on average watched Zaklina date. At its peak, more than two thirds (67.8 percent) watched.
The new Bachelorette Zaklina not only outperformed her male Bachelor predecessor, but also the first Bachelorette Frieda Hodel. Monday's Bachelorette episode is therefore the in-house production with the best ratings in the history of Switzerland's largest private television channel. Yesterday, 3+ and the entire 3 Plus station group achieved their best day since the start of broadcasting.
