Germany: Restructuring at Premiere

The loss of the Bundesliga rights (see ) is forcing pay-TV broadcaster Premiere to reorganize. Premiere wants to divide itself into three independent business areas. Premiere boss Georg Kofler does not rule out the possibility of three separate companies in the future, as reported by Netzeitung. With the restructuring, Kofler wants to position the broadcaster more strongly as a partner and service provider for other TV and telecommunications companies. One part of the group is to concentrate on content such as sports rights and the purchase of films. The second division is to take care of marketing, channel distribution and customer service, while the third division is to drive forward new business such as betting and mobile TV, according to the German industry magazine Werben & Verkaufen.