Germany: ProSiebenSat.1 acquires stake in MyVideo
The ProSiebenSat.1 television group is a new shareholder in the MyVideo internet portal. The portal is the German version of the British video-sharing site YouTube.
The television group ProSiebenSat.1 is a new shareholder in the internet portal MyVideo. The portal is the German version of the British video download site YouTube. MyVideo was launched this April and is already the German market leader in the video community sector. It is now 30 percent owned by the German television group ProSiebenSat.1, which has also secured an option for 100 percent, as Pressetext.ch reports.
MyVideo will remain independent as a brand, but the technology and some of the content will also be used for ProSiebenSat.1 websites in future - and vice versa. In addition, the platform will be marketed exclusively via ProSiebenSat.1's marketing company SevenOne: Video advertising, sponsorship integration, competitions and customer microsites will be offered.
