Germany: advertising business remains reasonably stable
The German Newspaper Marketing Association has found that the downward trend in advertising volume has slowed significantly.
According to the German Newspaper Marketing Association, the negative trend in terms of advertising volume has weakened considerably. With a slight decline of 1.1 percent, the advertising business has stabilized at almost the same level as the previous year. The slight decline was primarily caused by a 4.1 percent drop in real estate ads. The job advertising market has picked up again since mid-2005.
