Germany: A step towards citizens' television?
What has been a trend in journalism for some time under various buzzwords such as citizen journalism or user-generated content - namely having content created by readers - now also seems to be finding favor in television.
What has been a trend in journalism for some time under various buzzwords such as citizen journalism or user-generated content - namely having content created by readers - now seems to be worth one or more broadcasting attempts for the German private broadcaster ProsiebenSat.1. The station group is therefore looking for user-generated videos via television advertising. These are to be uploaded to the video platform Myvideo.de, the platform modeled on YouTube, in which the broadcasting chain acquired a 30 percent stake in September (see
). However, if you want to see your video on television, you have to give up a lot. For example, the conditions state that the rights of use must be assigned on a non-exclusive basis for three years. The broadcaster is also granted the right to publish the content on image and sound carriers of all kinds, to edit it or to use it for advertising purposes. ProsiebenSat.1 also reserves the right to transfer the rights to third parties.
). However, if you want to see your video on television, you have to give up a lot. For example, the conditions state that the rights of use must be assigned on a non-exclusive basis for three years. The broadcaster is also granted the right to publish the content on image and sound carriers of all kinds, to edit it or to use it for advertising purposes. ProsiebenSat.1 also reserves the right to transfer the rights to third parties.
