Germany: Zeit magazine will soon be back
Even before the summer break, *Zeit Magazin* will once again be published with every issue of the weekly newspaper *Die Zeit*. This reverses a decision made eight years ago that caused quite a stir: At that time, the renowned glossy supplement was discontinued in favor of the *Leben* insert, which was printed on newsprint.
Before the summer break, Zeit Magazin will once again be published with every issue of the weekly title Die Zeit. This reverses a move that caused a stir eight years ago, when the renowned glossy supplement was discontinued in favor of Leben, a supplement printed on newsprint. The driving force behind the decision was editor-in-chief Giovanni di Lorenzo, as Horizont.net reports. He explained to Der Spiegel: "In the magazine, the stories are more personal, more intimate. This creates an attractive contrast to the other Zeit sections, which are more analytical and distanced." The publisher also refers to findings from market research, according to which loyal Zeit readers would like the magazine back and believe that Zeit would have better market opportunities with a magazine supplement. Thanks to glossy paper, the traditional title is certainly also hoping for more luxury goods advertisements.
This revitalizes the supplement magazine market, which has long been declared dead. Süddeutsche Zeitung was the only national daily newspaper to hold on to its magazine for better or worse. According to Spiegel, the Frankfurter Allgemeine Zeitung is now also considering a relaunch of its FAZ magazine. However, a decision has not yet been made, according to Handelsblatt.
This revitalizes the supplement magazine market, which has long been declared dead. Süddeutsche Zeitung was the only national daily newspaper to hold on to its magazine for better or worse. According to Spiegel, the Frankfurter Allgemeine Zeitung is now also considering a relaunch of its FAZ magazine. However, a decision has not yet been made, according to Handelsblatt.
