Germany: Advertisers are doing well

According to the Federal Association of German Advertisers, the German advertisers had an excellent year in 2005 and are doing better than ever. The year 2005 was only surpassed by the boom year 2000, according to Werben und Verkaufen. As in 2004, the Anzeiger was the print medium with the highest percentage sales growth in 2005. With sales growth of 3.3 percent, they achieved total sales of EUR 1,898 million, putting them on a par with general-interest magazines. The importance of the insert business was also evident with an increase of 34% to over a third of sales.