German magazine publishers expect slight increase in advertising in 2006
In 2005, the advertising volume of German consumer magazines was 2.1 % below the previous year's figure.
The advertising volume of the German
consumer magazines remained 2.1 % below the previous year's figure in 2005. To the
However, at 4.9 %, the decline in the middle of 2005 was even greater.
more than twice as high. In 2004, the decline was still 3.6 %.
This is the result of the central advertising statistics of the Association of German
Magazine Publishers (VDZ). Overall, the analyzed
magazines placed 220,763 advertising pages last year.
At 24.7 %, the ratio of advertisements to editorial staff is
slightly lower than in the previous year (25.6 %). 80 % of the advertisements were
printed in four colors.
The Stern magazine published the most advertisements last year
(4,137) ahead of Focus (4,062) and Spiegel (3,671). Among the winners
According to W&V, the magazines with an increase of over 150 pages each were
Easyriders, Alles für die Frau, Manager Magazin, Karriere and iX.
Losses of more than 300 pages each had to be made by, among others, the
magazines Fit for Fun, Rtv, Amica and Sport Bild.
For 2006, magazine publishers expect a slight increase in the
advertising business. "We have gone from sinking to climbing again
transition. If the economy takes off in 2006, this will also benefit the
advertising investments," shared Holger Busch,
Managing Director Marketing Advertising of the VDZ. The association expects
The current year is expected to bring two percent growth in advertising revenues
in the case of consumer magazines.
consumer magazines remained 2.1 % below the previous year's figure in 2005. To the
However, at 4.9 %, the decline in the middle of 2005 was even greater.
more than twice as high. In 2004, the decline was still 3.6 %.
This is the result of the central advertising statistics of the Association of German
Magazine Publishers (VDZ). Overall, the analyzed
magazines placed 220,763 advertising pages last year.
At 24.7 %, the ratio of advertisements to editorial staff is
slightly lower than in the previous year (25.6 %). 80 % of the advertisements were
printed in four colors.
The Stern magazine published the most advertisements last year
(4,137) ahead of Focus (4,062) and Spiegel (3,671). Among the winners
According to W&V, the magazines with an increase of over 150 pages each were
Easyriders, Alles für die Frau, Manager Magazin, Karriere and iX.
Losses of more than 300 pages each had to be made by, among others, the
magazines Fit for Fun, Rtv, Amica and Sport Bild.
For 2006, magazine publishers expect a slight increase in the
advertising business. "We have gone from sinking to climbing again
transition. If the economy takes off in 2006, this will also benefit the
advertising investments," shared Holger Busch,
Managing Director Marketing Advertising of the VDZ. The association expects
The current year is expected to bring two percent growth in advertising revenues
in the case of consumer magazines.
