German magazines increase their advertising rates moderately

 Magazine publishers in Germany are increasing their advertising rates by an average of 1.5 percent in 2008. Holger Busch, Managing Director of Marketing and Advertising at the Association of German Magazine Publishers, is quoted in a press release as saying that the magazines want to send a signal to advertisers with this moderate increase and reinforce their position in inter-media competition. For 291 of the 655 titles surveyed, the prices for four-color advertisements remain unchanged or have been reduced compared to the previous year. However, some magazines are also increasing their prices significantly, as Horizont.de reports: The former subscriber supplement Kultur Spiegel, which will be included in the total monthly circulation of Der Spiegel from next year, is increasing its page price by 51.2 percent to 22,500 euros in future. Zeit Campus is also increasing its prices by 49.5 percent to 14,200 euros. Intouch (up 17.3 percent to EUR 14,261), Neon (up 16.2 percent to EUR 16,500) and Instyle (up 9.1 percent to EUR 23,900) are also increasing their advertising rates.