German magazines with circulation growth
According to VDZ statistics, however, current magazines such as Spiegel and Stern lost ground. Thanks to Tokio Hotel, youth magazines made up for this.
German publishers sold 1.3 percent more consumer magazines in the first quarter of 2006 than in the same period last year. This is the sixth consecutive quarter in which the circulation of general-interest magazines has increased, according to the VDZ Association of German Magazine Publishers. However, developments in the individual segments varied greatly. The current magazines segment recorded a decline of 0.4 percent. Der Spiegel lost 3.6 percent, but remains the best-selling title with an average of 1.055 million copies. In second place is Stern, whose circulation fell by -3.1 percent to an average of 1.019 million copies sold. Neon (+28.5 percent) and Cicero (+24.4 percent) gained ground. Business magazines recorded an overall circulation increase of 8.6 percent, while Gala (-6.8 percent) and Bunte (-3.2 percent) were among the losers. Among women's magazines, a 7.8 percent increase in monthly magazines was offset by a 4.9 percent drop in fortnightly magazines and a -3.3 percent drop in weekly women's magazines. TV program guides gained 7.5 percent and lifestyle magazines gained a total of 6 percent in circulation. The circulation of youth magazines is also on the rise again, increasing by 12.2 percent, which the VDZ attributes to the hype surrounding the teen band Tokio Hotel, among other things.
