German magazines with advertising growth

In the first six months of the current year, 4.93 percent more advertisements were placed in German magazines than in the same period last year. This was announced by the Association of German Magazine Publishers. In the first quarter of 2006, growth had amounted to 3.3 percent. A total of 111,463 advertising pages were booked in general-interest magazines from January to June. Of the 28 segments covered, 18 recorded an increase, including in particular the segments with the highest advertising figures such as current magazines and periodicals (+11.3 percent). TV program guides were also among the winners, increasing by 14.9 percent. More ads were also placed in weekly (+4.3 percent), fortnightly (+3.7 percent) and monthly women's magazines (+13.3 percent). The motor press (+5.5 percent), sports magazines (+7.3 percent) and the business press (+5.8 percent) also saw increases. By contrast, lifestyle magazines (-1.9), audio, video and photo magazines (-2.9) and IT and telecommunications magazines (-5.1 percent) were among the losers. Stern sold the most advertising in the first half of 2006 (+6.6), followed by Focus (+0.6) and Spiegel (-0.8 percent).