Deutsche Telekom tests electronic newspaper

 Deutsche Telekom plans to launch the first test run for an electronic version of a daily newspaper in Germany this fall. As reported by Der Spiegel, the company is initially planning to equip a few dozen selected test customers in Berlin with a portable reader as part of the "News4Me" project. This will then enable users to access an electronic newspaper tailored to their personal needs and thematic interests. However, the telecommunications company does not intend to offer its own editorial content, as Telekom's Head of Research Peter Möckel told the German news magazine. Cooperation partners for the content must therefore still be engaged: They are still looking for partners among publishers, Möckel continued. A special feature of the News4Me platform is the ability to continuously adapt content and layout. "News4Me learns every time the user reads its articles," Telekom technician Dávid Kapitáni explained to Pressetext. For example, changes in users' preferences are constantly registered and the range of articles for the next issue is adapted accordingly. "This is also interesting for publishers, for example, with regard to the targeted placement of advertising aimed at the respective reader," says Kapitáni.
Deutsche Telekom is not the first company to carry out tests with electronic versions of daily newspapers. For example, it has been possible for some time to subscribe to newspapers in digital form using Amazon's Kindle e-book reader. France Telecom also recently launched a similar project in France with "Read & Go".