German railroad advertising goes to Ströer
The contract hasn't been officially awarded yet, but one thing is clear: Affichage won't be getting it.
The Swiss out-of-home advertising group Affichage
came away empty-handed in the race for the German Railway Advertisement
Company (DERG). The contract for the Deutsche Bahn subsidiary
apparently receives Ströer Out of Home Media AG in Cologne.
Although no official announcement has yet been made, various
Insider confirmed the decision. The Reuters news agency quotes
Jean-François Decaux, head of the French group that was one of the bidders
JCDecaux, with the words: "We do not receive the company, our
Competitor Ströer gets it." The sales price is reported by Reuters
(based on other sources) to 100 million euros. The
Specialist journal Werben & Verkaufen, on the other hand, speaks of 140 million
Euro. Either way, Ströer is paying a very high price; at the beginning
experts had estimated the value of DERG at 60
million euros. According to Horizont.net, Affichage and the
US group Clear Channel and its German competitors AWK and Wall
had already left the company earlier. In addition to JCDecaux, there would therefore still be
Viacom Outdoor was represented in the final round.
In 2004, DERG began marketing the advertising space on the approximately 6500
Deutsche Bahn stations generate sales of around 80 million euros
achieved. According to Werben & Verkaufen, Ströer is rising with the takeover
ranked fifth among international out-of-home media companies. The
However, the purchase does not have to be submitted to the Cartel Office, writes New
business, as the critical size for the reporting obligation has not yet been reached.
was achieved.
came away empty-handed in the race for the German Railway Advertisement
Company (DERG). The contract for the Deutsche Bahn subsidiary
apparently receives Ströer Out of Home Media AG in Cologne.
Although no official announcement has yet been made, various
Insider confirmed the decision. The Reuters news agency quotes
Jean-François Decaux, head of the French group that was one of the bidders
JCDecaux, with the words: "We do not receive the company, our
Competitor Ströer gets it." The sales price is reported by Reuters
(based on other sources) to 100 million euros. The
Specialist journal Werben & Verkaufen, on the other hand, speaks of 140 million
Euro. Either way, Ströer is paying a very high price; at the beginning
experts had estimated the value of DERG at 60
million euros. According to Horizont.net, Affichage and the
US group Clear Channel and its German competitors AWK and Wall
had already left the company earlier. In addition to JCDecaux, there would therefore still be
Viacom Outdoor was represented in the final round.
In 2004, DERG began marketing the advertising space on the approximately 6500
Deutsche Bahn stations generate sales of around 80 million euros
achieved. According to Werben & Verkaufen, Ströer is rising with the takeover
ranked fifth among international out-of-home media companies. The
However, the purchase does not have to be submitted to the Cartel Office, writes New
business, as the critical size for the reporting obligation has not yet been reached.
was achieved.
