German advertising papers make gains
German classified ad publishers expect their advertising revenue to grow further this year.
The German advertising publishers
expect further growth in their advertising revenues this year. This is the result of the annual conference of the
Bundesverband Deutscher Anzeigenblätter (BVDA) in Leipzig, as reported by W&V. The
Growth is no longer expected to be as strong as in 2004, when
advertising revenue increased by more than 5 % to 1.84 billion euros
was. 2 to 3 % growth is expected for 2005 according to industry opinion.
quite realistic. This means that the free titles with their
advertising revenues overtake consumer magazines according to W&V and
further increase its share of the overall advertising market from the current nine percent
expand. In 2004, they were on a par with magazines.
expect further growth in their advertising revenues this year. This is the result of the annual conference of the
Bundesverband Deutscher Anzeigenblätter (BVDA) in Leipzig, as reported by W&V. The
Growth is no longer expected to be as strong as in 2004, when
advertising revenue increased by more than 5 % to 1.84 billion euros
was. 2 to 3 % growth is expected for 2005 according to industry opinion.
quite realistic. This means that the free titles with their
advertising revenues overtake consumer magazines according to W&V and
further increase its share of the overall advertising market from the current nine percent
expand. In 2004, they were on a par with magazines.
