Der Spiegel appears with a unique Swiss supplement for the time being
The German news magazine Spiegel will publish a Swiss supplement on June 25. The publication is initially planned as a one-off campaign and will be published by Spiegel-Verlag itself.
The German news magazine Spiegel will publish a Swiss supplement on June 25. The print run is 50,000 copies. The supplement is initially planned as a one-off campaign. "We will analyze this issue very carefully and then decide how to proceed," Spiegel spokeswoman Ute Miszewski confirmed to Werbewoche in a report by the industry service Persoenlich.com. "The supplement will be published by Spiegel-Verlag itself," Miszewski continued. There had been reports in the Sunday press about talks between Spiegel and Tamedia. "There have been talks about Facts between Spiegel-Verlag and Tamedia. However, these are currently not being continued," the Spiegel spokesperson told Werbewoche.
Tamedia spokesman Christoph Zimmer also confirmed the talks to SDA. However, he did not want to comment on details. Tamedia will now first see how the situation develops. It is a long way from a one-off issue to a regular split, Zimmer continued. The situation would be kept under review and analyzed.
Read more about the situation at Facts in Advertising Week No. 22/2007:
"Facts will probably be next"
Tamedia spokesman Christoph Zimmer also confirmed the talks to SDA. However, he did not want to comment on details. Tamedia will now first see how the situation develops. It is a long way from a one-off issue to a regular split, Zimmer continued. The situation would be kept under review and analyzed.
Read more about the situation at Facts in Advertising Week No. 22/2007:
"Facts will probably be next"
