Podcast Day 2007 under the sign of downloadable media

 On Wednesday, the 2nd Swiss Podcast Day organized by the Goldbach Media Group took place under the title "Downloadable Medias on the Rise". Around 50 participants attended the presentations, according to Goldbach Media. Media consultant Alex Wunschel addressed the question: "Podcasts: already over or on the verge of a breakthrough?". He also explained how the audience takes on the role of the creator. Marius Spika, TU Braunschweig, spoke about how technological innovations promote interactivity in his presentation "Closer to the audience with new applications". Thomas Ulrich, Head of Marketing Communications at Swisscom Fixnet, spoke about his experiences with the well-known Bruno Bondi show and community building thanks to podcasts. Finally, Achim Jenner, Managing Director of Jung von Matt/Digital Media, explored the podcast as a (still) undervalued advertising tool.
The discussions at Podcast Day 2007 confirmed that podcasts are now part of many advertising campaigns and media offerings, Goldbach Media continues. Like many market observers, the marketer assumes that media that users can access when they have time will continue to gain in importance.