The new Swiss TV channel is called Elevator TV
The Federal Council has granted Elevator TV AG, headquartered in Kilchberg, a license to broadcast a television program throughout Switzerland.
The Federal Council has granted Elevator TV AG
based in Kilchberg, has been granted the license to operate a
television program. The initiator and majority shareholder is
Dominik Kaiser, former head of Viva Plus and co-founder of the
Street Parade. As Kaiser announced to Werbewoche,
The program is scheduled to start towards the end of August. Elevator TV
is aimed primarily at the target group of young adults.
Kaiser cannot yet provide any concrete information about the exact program.
give. The program content is purchased or provided as
Production contracts awarded. "No talk shows are planned at the moment",
says Kaiser. Around 20 employees will produce the TV program on a
analog and two digital channels. The soundtrack should
be broadcast simultaneously as a radio program. There are also
interactive broadcasting formats are planned, viewers
can be sent actively by SMS, MMS, e-mail or telephone.
participate. "The income from interactions and ancillary rights are
account for more than 25 percent, but traditional advertising is still
our most important source of income. We will fulfill all of our advertising customers' wishes," Kaiser told Werbewoche.
based in Kilchberg, has been granted the license to operate a
television program. The initiator and majority shareholder is
Dominik Kaiser, former head of Viva Plus and co-founder of the
Street Parade. As Kaiser announced to Werbewoche,
The program is scheduled to start towards the end of August. Elevator TV
is aimed primarily at the target group of young adults.
Kaiser cannot yet provide any concrete information about the exact program.
give. The program content is purchased or provided as
Production contracts awarded. "No talk shows are planned at the moment",
says Kaiser. Around 20 employees will produce the TV program on a
analog and two digital channels. The soundtrack should
be broadcast simultaneously as a radio program. There are also
interactive broadcasting formats are planned, viewers
can be sent actively by SMS, MMS, e-mail or telephone.
participate. "The income from interactions and ancillary rights are
account for more than 25 percent, but traditional advertising is still
our most important source of income. We will fulfill all of our advertising customers' wishes," Kaiser told Werbewoche.
