The "Höngger" launches new newspaper for Wipkingen
Bucking all trends in the newspaper industry, the small publishing house behind the Höngg neighborhood newspaper—which has been independent since 1926—is expanding.
In collaboration with various institutions from the Wipkingen district, the "Höngger" will publish the Wipkinger Zeitung for the first time on March 31, 2016. This will be published quarterly in a large print run together with the "Höngger" and, in addition to all households in Höngg, will also be distributed free of charge to all letterboxes in Zurich-Wipkingen - including those 70 percent with "advertising stop" stickers. Around 9,500 households with almost 16,000 residents are thus reached in Wipkingen alone - and in Höngg, where the "Wipkinger" is published as the second edition of the "Höngger", over 21,000 people in around 12,000 households. Both neighborhood newspapers are printed in tabloid format.
The focus is on current events, reports on past events and previews of upcoming events, supplemented by a calendar of events for the following quarter, available in print and also updated online at any time. Wipkinger Online" will be launched at the beginning of next year at the latest and will then show in advance what Wipkingen has to offer.
