The Beobachter dares to relaunch

 "We are convinced that the solution to many of society's problems lies within the family," writes Editor-in-Chief Balz Hosang in the editorial of the Beobachter, which will be published in a new layout for the first time on March 30. The most noticeable change is a new and independent family section with reports on education, school, consumption, health and leisure on twelve pages each. The new section is funded in line with proven "Beo" practice, with the editorial team researching stories on the one hand and cases from the advice service being taken up and dealt with editorially on the other. The range of topics is broad. For example, the first issue deals with how an elementary school in Wil in the canton of St. Gallen is already practising the school of tomorrow, when parents really annoy their children, how to talk to children about their private parts, that many children walk in shoes that are too tight and so on. The concept is not intended to compete with the family magazine Wir Eltern, explains publishing director Roland Wahrenberger. "We want to give an existing target group more content and, of course, attract new readers." Wahrenberger estimates that the positive family environment should also interest the advertising market. You can find out how the change will inspire a generally younger audience and the extent to which reporting is to be expanded in the current print edition (no. 12) of Werbewoche.
 
 
René Worni