The bear is on the loose at Contexta

In recent weeks, the media have reported the return of the brown bear to Switzerland. The brown giant migrated from Italy to the Lower Engadine, and now its tracks have been found in Davos. The Bernese advertising agency Contexta knows why. Anyone wondering about the bear's route, write the creatives at Contexta in a press release, has never drunk Calanda. Because for everyone else, it's clear that the beer, brewed from pure Graubünden mountain spring water, is worth any distance. The insiders in Calandaland, however, were prepared for the return of the bear, which is why they were able to react quickly with a panoramic advertisement in Friday's Blick. Watch out: Further measures are being planned so that the bear will reappear here and there.