"The Bachelor" lures viewers in front of the screens again
The new «Bachelor,» Clive, is also a ratings magnet. With a market share of nearly 20 percent among the advertising-relevant target audience, 3+ once again left the competition in the dust on Monday.
For the second year in a row, the station's own production 3+ is the market leader among viewers relevant to advertising, with a 19.1 percent market share. This represents an increase of 11 percent over the previous year. 3+ also again outperformed public stations SRF 1 (13.2 percent) and SRF zwei (4.4 percent). The result was simultaneous market leader in all relevant target groups.
The viewers watched, for example, how the candidates Bellydah and Mona kissed completely spontaneously and completely authentically in order to practice for later meetings with Clive. They learned that candidate Sanja took the handy Advent calendar from sponsor Amorana with her to Thailand. And that not only Clive, but also Mia, who likes to mob fellow contestant Fabienne in her free time, grew up in the home. They now feel an even stronger bond - later marriage not excluded.
The entrepreneur Clive, who does something with finances and has an annual turnover of one million francs, makes young women's hearts beat faster. Among 15- to 24-year-old viewers, the second episode achieved a remarkable 43.1 percent market share - to the Maximum values of its predecessor Adela, however, Rosenkavalier does not come close in this target group. (hae)
