The oldest intern in Switzerland has started work
What actually became of the campaign by the Lucerne-based agency Rocket, which was looking for an over-65 intern? We found the answer on Blick.ch.
In January, the job advertisement and the associated PR campaign not only caused on Werbewoche.ch for a sensation, but also outside the trade media. The young creative team from Lucerne is looking for an intern in Account Coordination - the minimum age was 65.
A video recently published on Blick.ch shows that this was not a PR stunt. The 65-year-old Livio Arfini started work in April as agreed and will now complete an internship lasting until June. (hae)
