Demeulemeester turns anthracite into full cross - Magazine

Anthrazit, the Swiss magazine for the digital lifestyle, has networked its print, mobile and internet platforms throughout. Consumers can now switch media at any time, consult further links and read up on information, according to a press release from the magazine. Thanks to the complete networking, Anthrazit has now made the so-called "media breakthrough" of cross-media campaigns a thing of the past. The key to this is the QR code, a two-dimensional barcode, for which the Winterthur-based communications agency Demeulemeester Publicité invented the term Full Cross, which can be understood as an enhancement of Crossmedial
Responsible at Demeulemeester Publicité:
Caroline Demeulemeester, Jean-Marc Demeulemeester, responsible at Anthrazit Print AG:
Gabriele Benz, Christian Schwengeler.