De Weck: Great commitment to expansion into the net
On Monday, publishers and the SRG will meet with Media Minister Doris Leuthard for a roundtable discussion. SRG Director General Roger de Weck seems very interested in expanding into the internet.
De Weck's concessions, which he formulated in a letter of offer on March 28, are remarkable, writes the Sonntagszeitung. For example, he had agreed to take the net income from TV advertising in 2011 as a benchmark for the next five years: If, between 2013 and 2017, advertising revenue exceeds the 2011 figure, the surplus is to flow into multimedia training for journalists. Furthermore, de Weck is said to have proposed ten points for SRG's self-restraint. These include an upper limit of 1,450 characters for online texts and links on the SF homepage to press content. He is also said to be prepared to make SRG audio and video content available to the Swiss Media Database SMD and to allow publishers to use the SRG subsidiary TXT "at low cost".
"Joint trend lab for the future of media"
The Director General's goal is a mixture of competition and cooperation with the print industry. The model he has in mind is a "joint trend laboratory for the future of media" - where media developments in the IT sector are to be monitored.
> Online dispute: Doris Leuthard invites to round table
(Image: Keystone)
