Day plans sale of UK subsidiary Marketingnet
The Basel-based software company Day is considering selling its British subsidiary, Marketingnet. Day announced on Thursday that it is no longer able to offer profitable services through Marketingnet.
The Basel-based software company Day is considering the sale of its UK subsidiary Marketingnet. Day is no longer able to offer profitable services with Marketingnet, the company announced on Thursday, according to SDA.
Marketingnet mainly offers agency services such as web design. Since the takeover in 2000, the agency market has consolidated, which has led to ever lower margins, according to the press release. Day does not provide business figures for Marketingnet.
By separating from Marketingnet, Day would be able to concentrate more on its core business. The software business managed by Day in the UK would not be affected by the planned restructuring.
Marketingnet mainly offers agency services such as web design. Since the takeover in 2000, the agency market has consolidated, which has led to ever lower margins, according to the press release. Day does not provide business figures for Marketingnet.
By separating from Marketingnet, Day would be able to concentrate more on its core business. The software business managed by Day in the UK would not be affected by the planned restructuring.
