This was the 25th anniversary of Screen-Up

The event was entirely dedicated to disco style. The three show blocks were rounded off by the after-show party with a live performance by 90s chart-toppers Snap.

In their opening speech, Alexander Duphorn, CEO Goldbach Media, and Frank Zelger, CEO Admeira, pointed out that TV is still the undisputed moving image medium and, thanks to information and entertainment, creates campfire moments for all target groups. Through independent measurement across different screens and platforms, advertisers can also understand exactly how content is consumed and make even better use of the diverse offering for their own advertising.

As a new development, it was announced that replay ads, i.e. advertising on time-shifted television, will also be possible in French-speaking Switzerland from 2025, making the advertising offering for clients and agencies even more diverse.

Seven.One Entertainment Group: again with TV Total in Zurich

Seven.One Media picked up where they left off last year with their screen-up appearance right at the start of the show. This year, presenter Sebastian Pufpaff once again welcomed various guests to the replica TV-Total studio and guided them through the broadcasters' highlights.

Of course, the Swiss highlights were particularly interesting for the audience. These included, for example, "Kurds in the Ear", where the two podcasters Yoldaş and Serhat once again set off on crazy missions. Or "KochBar": the new late-night cooking talk show with chef Fabian Zbinden. And "Fashion Taxi", the fastest makeover show in Switzerland, is entering the next round on Sat.1 with a new season.

ProSieben also celebrated a premiere: twins Bill and Tom Kaulitz compete against each other in Katrin Bauerfeind's "Die Superduper Show" on ProSieben.

The ProSieben-Sat1 streaming platform Joyn, which has been available in Switzerland since June 2024 and is marketed by Goldbach, took part for the very first time. The platform features various in-house productions, series and quiz games. Andrea Haemmerli, Managing Director Seven.One Entertainment Group, and Thomas Münzner, Program Director of Joyn, were delighted with the launch in Switzerland: "We are very satisfied with the successful launch of Joyn Switzerland. Technically, everything went smoothly, all platforms were available on time and have been working perfectly since day 1. New content is being added every day and the entire offering is constantly being expanded. We are particularly proud of the continuous growth in video views, which are increasing in the high double-digit percentage range every month. This shows us that our service is well received by users and that trust in Joyn is growing. This is also reflected in the increasing demand from advertisers."

Proven and various new features on French channels

Next, the French channel groups TF1, M6 and C8 presented their highlights.
TF1 relies on successful main programs, but also on novelties. TF1's major entertainment brands, such as "Koh-Lanta", "Star Academy", "Danse avec les Stars", "Mask Singer" and "The Voice", have had a loyal audience for years. In addition, there are various new products - from documentary series to games programs and various series, some of which have already started. One of the TF1 Group's most important ambitions is and remains to enrich popular culture with new, modern heroes. And they continue to invest in daily soaps.

The M6 trailer showed that fans can look forward to informative documentary programs and a variety of series and films in addition to plenty of entertainment in the coming season.
The situation is similar at C8: C8's variety of programs ranges from must-see movies and series to sporting events and promises 5 hours of live broadcasts every day. C8 says it is committed to important causes and shares strong values to support young people and promote positive initiatives.

Lots of Swissness at Swiss1

Swiss1 embodies and lives #Swissness. Following the success of this year's in-house production "Swiss1 Schwinget", which reached more than 1.1 million viewers, the channel is planning to expand its live TV broadcasts of wrestling competitions in the coming year.

Swiss1 combines classic TV expertise with social media. "The investment in a modern, cross-media strategy in an otherwise rather traditional sports sector has definitely paid off. It enabled us to reach a broad target group and therefore also new viewers," says Swiss1 co-founder Daniela Zwahlen. Film lovers will also continue to get their money's worth with major Hollywood films and Swiss1's successful XXL Christmas film program.

SRG inspires with entertainment and live sport

Under the motto "We entertain Switzerland", Viola Tami and Jan Fitze led through the SRG screening with "Ding Dong". A wide variety of protagonists met on stage: Comedian Stefan Büsser discussed AI and fake news with "10 vor 10" presenter Wasiliki Goutziomitros and Fabio Storni from "Telegiornale".

Presenter Fabienne Gyr and SRF ski expert Marc Berthod joined former national soccer player Fabienne Humm and beach volleyball stars Nina Brunner and Tanja Hüberli to look forward to upcoming live sports highlights such as the UEFA Women's EURO 2025 in Switzerland and the UEFA Champions League. Plus the ESAF 2025 and the top moments of alpine skiing in Adelboden, Wengen and Kitzbühel as well as at the World Championships in Saalbach.

Conradin Cramer, President of the Government of Basel, spoke with the two long-time ESC presenters Sven Epiney and Jean-Marc Richard about hosting the Eurovision Song Contest 2025 in the city on the Rhine. In addition to "ESC 2025", there will also be entertainment highlights such as the new show "Champion of Champions", the dating format "Alone Together" and new episodes of "Late Night Switzerland", "What makes Switzerland tick?", "C'est ma question", "Hot Dogs", "Il Villaggio in Tour" and "La Cavia". Jonny Fischer also presented the new format "Zwei Reisen" live, which he is currently filming with co-presenter Mira Weingart.

In addition, the fourth - and for the time being last - season of "Tschugger" will start in November. The series "Winter Palace" and "Espèce menacée" are also new additions to the program. And with "Maloney", the cult radio play is coming to television as a series in 2025.

Music, comedy, jealousy and drama at CH Media

CH Media opened the last show block of the Screen-Up. The in-house productions kick off with the continuation of the comedy format "Buddy Bucket List", in which the well-known presenter duo Moser & Schelker continue to work through their list of unfulfilled dreams - with the camera crew providing plenty of fuel for the fire.

"Engelberg - Die Talentschmiede" documents life at the sports middle school and shows how close joy and sorrow, triumph and failure can be. In addition, the successful format "Sing meinen Song - Das Schweizer Tauschkonzert" enters its sixth season. Participant Kings Elliot surprised the audience with a live performance of a short version of the song "Ashes by the morning". The format "Das grosse Promibacken" brings together the Swiss celebrity scene for baking.

On the streaming service oneplus, the original "Match my Ex" brings together a group of love-hungry singles to fall in love, including their ex-partners. Jealousy and drama are inevitable.

RTL Germany: continuous development of strong brands

Sports presenter Jana Wosnitza hosted the screening for RTL Deutschland. Markus Küttner (Head of Entertainment), Marcel Amruschkewitz (Head of Programming Vox) and Oliver Schablitzki (Head of Multichannel & Managing Director Super RTL) presented the content highlights of the upcoming season.

In the current season, the Cologne-based media company is focusing on relevant, innovative and surprising content as well as the continuous development of its strong brands and faces. "The Clark Final Fight - Stefan Raab vs. Regina Halmich" is announced as the highlight. The new game show "Elton's 12", hosted by Elton, will give the participants a "full on twelve". And the successful quiz show "Who wants to be a millionaire?", hosted by Günther Jauch, celebrates its 25th birthday. There will also be a sequel to "Drei gegen Einen" with Elton, Knossi and Tim Mälzer. Tödliche Dienst-Tag" returns in spring with new cases in the crime series. There are also more new crime thrillers waiting in the wings.

Show brands such as "Let's Dance", "Ich bin ein Star - Holt mich hier raus!", "Denn sie wissen nicht, was passiert!", "Bauer sucht Frau", "Deutschland sucht den Superstar", "Das Supertalent" and "Ninja Warrior Germany" are also returning to the screen.

RTL+ remains the "Home of Reality" in the new season: A total of 20 reality formats will be available to stream throughout the year on the All Inclusive Entertainment app.

With the anniversary season of "Die Höhle der Löwen" and the return of Daniela Katzenberger, the first VOX highlights have already started. The music format "The Piano" can also be seen in VOX primetime in September. Another musical hit candidate in the fall is the VOX event show "Sing meinen Schlager", hosted by Inka Bause. In the first two episodes, everything revolves around pop legends Marianne Rosenberg and Matthias Reim and their greatest hits. Doc Caro can be seen with new episodes and a new format. Tim Mälzer delivers again and Steffen Henssler competes against celebrities from all German states in "Deutschland grillt den Henssler". The new generational project "Herbstresidenz mit Tim Mälzer & André Dietz" will provide entertainment with attitude in 2025. In addition, "Lego Masters" will be a new building block in the VOX show line-up.

In the Factual Entertainment segment, Nitro is reviving "Die Geschichtsjäger". Wigald Boning and Eko Fresh explore lost places and historical sites and explain their backgrounds. RTL Super will be showing 147 Christmas films from November. Toggo, the long-standing market leader in the kids' target group, launches a new series in November with "Uferpark - Gute Zeiten, wilde Zeiten", which is set in the GZSZ cosmos and is aimed specifically at older children for the first time.

Reality TV on RTLZWEI

The reality TV channel RTLZWEI is convinced that "real life writes the best stories". Managing Director Andreas Bartl welcomed the audience and told them what RTLZWEI fans can look forward to. In the "Couple Challenge", starting in spring 2025, couples consisting of friends, romantic partners or family members will face weekly changing tasks and extreme challenges to test their relationship and teamwork skills.

In "Mission Supercar - Around the World with Hamid", luxury car dealer and supercar expert Hamid Mossadegh searches the world for the rarest and most spectacular cars for exclusive customers. In addition, the new reality show "Love Island VIP" and the two docu-soaps "Willkommen bei Familie Weiss" and "Diese Büchners - Familientrubel unter Palmen" will be starting soon.

TRC brings the audience even closer to the action

TRC (Tele Regio Combi) focuses on people and their stories. The six TV stations broadcast major events such as the Lucerne Carnival, cantonal and national wrestling festivals, Sechseläuten, the Street Parade, the Olma parade in St. Gallen and many other highlights directly into viewers' living rooms. Formats such as the discussion round "SonnTalk", the platform "Talk Täglich", the cooking format "Swiss Dinner" with Erik Haemmerli, the program "Lifestyle" and "Typisch Michelle" offer emotional insights and gripping stories. TeleZüri is celebrating its 30th anniversary this year, and TVO can look back on 25 successful years. These milestones underline the broadcaster's long-standing bond with its audience and the unmistakable mix of depth, proximity and topicality that will continue to shape the future.

Blue: Football, emotions and the very best entertainment

With all the matches and the most comprehensive fringe coverage of the UEFA Champions League and the Swiss Super League in this country, Blue Sport meets the highest quality standards in all national languages - especially for the discerning young audience. Blue Sport will also be showing other popular sports such as mountain biking, climbing, freeskiing and boxing in the 2024/2025 season - often on free TV on Blue Zoom. The range of programs is rounded off with highlights from the comedy, music, film, series, people, talk and show segments.

The organizers were once again positive this year. Alexander Duphorn, CEO Goldbach Media: "The 25th Screen-Up was once again able to impress with great emotional content. From the appearance of the broadcasters to the innovative formats shown. TV content is convincing on all platforms! The whole thing flanked by a great audience of interested media decision-makers creates one of the most important media events in Switzerland."

Frank Zelger, CEO Admeira: "The 25th edition of Screen-Up was a great event. The dynamic development and diverse possibilities were impressively demonstrated. Viewers and advertisers alike can look forward to an exciting year. The impressive presence of high-caliber guests from the media industry underlines the importance of this event for the entire media industry."