The Telebasel video portal is live
Telebasel’s new website has launched successfully alongside the news program «Punkt6.» The centerpiece of the new website is its clearly organized media library. It is designed to offer a pleasant user experience and allows viewers to access content anytime, anywhere. With this move, the broadcaster aims to reposition itself in response to the changing viewing habits of younger generations. Yoo and other partners are responsible for the implementation.
The new platform with media library and livestream puts Telebasel's extensive and all-around renewed range of programs in the center and invites viewers to also take a look at the new magazines. In addition to an inviting overview, Yoo developed various control information for Telebasel for a pleasant and individual viewing experience. Via the new website, consumers can watch a wide variety of Telebasel programs and navigate within the program content..
Response to changing user habits
One goal of the project was to make the content accessible to a new generation of users. Traditional television is still in the lead across all age groups. However, since the newest generation hardly consumes linear television anymore, streaming will develop into the predominant form of media consumption. This makes the individually controllable and relevant presentation of content all the more important.
Yoo implemented the new media library together with various service providers such as Xtendx, Le Bureau and others.
Responsible at Telebasel: André Moesch (CEO), Tom Wunderer (Marketing/Communications), Stefan Huber-Jeker (Project Management). Responsible at Yoo: Sebastian Westhues (Chief Creative Officer & Partner), Andrej Saric (Consultant & Project Manager), Daniel Kohler, Yanick Recher, Gabriel Nachira, Björn Bühler (Software Engineers).
