The magazine in a Sunday suit
Newspapers: The new, freshly revamped "Sie + Er" is intended to give the SonntagsBlick an innovative touch.
Newspapers The new, freshly styled Sie + Er is intended to give the SonntagsBlick an innovative touch. "It certainly didn't happen out of necessity," says Christoph Grenacher, editor-in-chief of the SonntagsBlick (SoBli), when asked why he is relaunching the SoBli magazine and changing the title on May 1. The SoBli is basically doing well and, according to reader surveys, all three previous SoBli editions had a similarly high level of usage. "The magazine probably has a slight female bonus, but no real deficit," says Grenacher. His approach was different: "I started the redesign shortly after I took over as editor-in-chief, because this third issue was never what I consider a magazine to be: a magazine with a different paper quality," he says, but now the magazine should stand out from the other two SoBli issues - both in terms of title (She + He) and layout, format (slightly smaller than tabloid for technical reasons), paper and longer texts. Grenacher also took the opportunity to slightly restructure the entire SoBli. He moved topics that he no longer wanted to have in Sie + Er - primarily money, consumption, the TV program and horoscopes - to the first bundle, while car topics can now be found in the sports section.
With German development aidNow there was enough space to set the two focal points that correspond to Grenacher's concept for Sie + Er: He wants each issue to kick off with a report of one to twelve pages, and he also calls for "an extreme emphasis on visuals" - in other words, on large, strong images. In terms of content, Sie + Er will focus on departmental topics, similar to its previous focus on lifestyle, travel, culture, society and the car as a cultural object.
Grenacher worked with three German "starlets" on the concept, design and editorial implementation of the new magazine: The layout, which deliberately differs from Schwerzmann's SoBli layout, was created by former Stern employee Norbert Kleiner, while Heiko Gebhard, formerly a member of the Stern editorial team, was also brought in. And Grenacher appointed Stern employee Marcel Maerz as editorial director. "They simply had good ideas," says the editor-in-chief.
But what is Ringier actually aiming to achieve with the relaunch? "We are now the only Sunday title with a magazine - that makes us even more distinctive at the kiosk than before," says Grenacher. He therefore hopes that the SoBli will be perceived as innovative and also meet with even greater approval from advertising customers.
For advertisers, the tariff changes will be limited. In the SoBli itself, everything will remain the same anyway, and Sie + Er will adopt the SoBli four-color rate as a standard rate. Due to the special technical requirements for an advertisement in Sie + Er, advertisers must now also decide whether they want their advertisement to be placed in the SoBli bundles or in the magazine.
Accent on the look: double page from the She + He zero number.
Markus Knöpfli
With German development aidNow there was enough space to set the two focal points that correspond to Grenacher's concept for Sie + Er: He wants each issue to kick off with a report of one to twelve pages, and he also calls for "an extreme emphasis on visuals" - in other words, on large, strong images. In terms of content, Sie + Er will focus on departmental topics, similar to its previous focus on lifestyle, travel, culture, society and the car as a cultural object.
Grenacher worked with three German "starlets" on the concept, design and editorial implementation of the new magazine: The layout, which deliberately differs from Schwerzmann's SoBli layout, was created by former Stern employee Norbert Kleiner, while Heiko Gebhard, formerly a member of the Stern editorial team, was also brought in. And Grenacher appointed Stern employee Marcel Maerz as editorial director. "They simply had good ideas," says the editor-in-chief.
But what is Ringier actually aiming to achieve with the relaunch? "We are now the only Sunday title with a magazine - that makes us even more distinctive at the kiosk than before," says Grenacher. He therefore hopes that the SoBli will be perceived as innovative and also meet with even greater approval from advertising customers.
For advertisers, the tariff changes will be limited. In the SoBli itself, everything will remain the same anyway, and Sie + Er will adopt the SoBli four-color rate as a standard rate. Due to the special technical requirements for an advertisement in Sie + Er, advertisers must now also decide whether they want their advertisement to be placed in the SoBli bundles or in the magazine.
Accent on the look: double page from the She + He zero number.
Markus Knöpfli
