The wanderlust of television
Noticed: A prophet is often overlooked in his own country. This apparently holds true even when someone works in the «television» industry. Since this past March, a new «on-air design» has been flashing across Swiss television screens.
Design The prophet in his own land is often overlooked. This is obviously also true if someone is already professionally involved in "television". Since this March, a new "on-air design" has been flickering across the screens of Swiss television. This graphic was developed by the world-famous design studio Trollbäck + Company in New York. New York is the city where all the important industry insiders used to rave about the legendary quality of Swiss design. A trace of this reputation can still be felt in the New Yorkers' new work. The SF logo in front of a mountain backdrop: Hardly any world-renowned designer would have come up with this idea in our country, which is bursting with mountains. You have to let your eyes wander from afar to see it. But at least it's nice that the designers from New York didn't just come up with this ingenious idea because the Americans mistook our Swiss television for Swedish television. (pan)
