Consulting firm EY proposes cross-publisher media platform
Spotify and Netflix as models for the media: EY proposes a cross-publisher «Swiss Media Platform.» According to a survey, more than 70 percent of the Swiss population between the ages of 16 and 65 are interested in such a service.
Such a platform is a solution that could help the media industry to achieve new growth, writes EY in a press release on Thursday. The idea is for all participating media to post their content on the platform. This can be personalized through individually compiled news feeds. This is to be financed via different payment models: for example, per day, month or year.
Users who are willing to share anonymized data about their user behaviour and interests benefit from a reduced price in return, writes EY. According to a survey of 1,000 people, around half of the Swiss would make their data available anonymously in exchange for lower usage fees.
According to the survey, around 30% of the Swiss population do not currently receive any paid journalistic content. However, more than 70 percent would be interested in using a paid "Swiss Media Platform". "Our representative survey shows for the first time that users' willingness to pay tends to be underestimated, which increases the probability of success of our proposed platform," says André Staub, Head of the Technology, Media and Telecommunications segment at EY.
Popular providers such as Spotify and Netflix led the way: They put the customer at the center, oriented themselves to their needs and focused on the quality of the user experience. (SDA)
