Darts World Championship as a spectator magnet in Switzerland
The TV channel Sport1, which launched in Switzerland in December with a Swiss advertising block, achieved high ratings in German-speaking Switzerland during the first week of January 2015 with its broadcast of the World Darts Championship.
The sports channel, marketed in Switzerland by Goldbach Media, broadcast the World Darts Championship live from London from December 18 through January 4, with the January 4 final in particular drawing many viewers in German-speaking Switzerland to their screens: The final two hours of the championship were watched by an average of 33,500 viewers, corresponding to a market share of 2.45 percent. Viewership peaked at around 42,800 viewers at approximately 10 p.m. The market share even exceeded the 5 percent mark toward the end of the broadcast. In the main target group of men aged 15–49, the market share averaged 4.62 percent and reached as high as 9.4 percent at peak times.
Source: Mediapulse TV Panel (InfoSys+), DCH, January 4, 2014, 9:30–11:30 p.m., all platforms, target group: individuals aged 3 and older, including guests, ages 15–49. Men, including guests, Rt-T, MA, Overnight +7, T-Signal
Image: Keystone
