Viewers should see more advertising thanks to TiVo
The American hard-disk recorder manufacturer TiVo, which has so far unsettled the advertising industry, will begin offering advertising in the future.
The American
Hard disk recorder manufacturer TiVo, which previously served the advertising industry
will offer advertising in future. A new service will
entice viewers to watch more TV commercials. This is how
TiVo customers have the option of targeting advertising by industry or
brand. This service will be available as early as spring 2006.
will be available, CEO Tom Rogers tells Adage.com. Whether the
It remains to be seen whether existing TiVo customers will approve of this innovation.
TiVo will certainly make friends with the TV advertising industry, however, and the
advertisers may be tempted to underestimate the entertainment value of their commercials.
increase.
Hard disk recorder manufacturer TiVo, which previously served the advertising industry
will offer advertising in future. A new service will
entice viewers to watch more TV commercials. This is how
TiVo customers have the option of targeting advertising by industry or
brand. This service will be available as early as spring 2006.
will be available, CEO Tom Rogers tells Adage.com. Whether the
It remains to be seen whether existing TiVo customers will approve of this innovation.
TiVo will certainly make friends with the TV advertising industry, however, and the
advertisers may be tempted to underestimate the entertainment value of their commercials.
increase.
