Coop newspaper sells Antarctic trip in record time
The members' magazine's first foray into the high-end market proved to be a resounding success.
As part of its regular readers' trips
Coop Zeitung published a readers' trip to Antarctica in issue 42 on October 19 - accompanied by weatherman Thomas Bucheli and television journalist
Erich Gysling - offered. Within five days
the allotment of 170 places was sold out, according to advertising manager Karlfrieder Fuchs. This is the first
readers' trip organized by Coop Presse in the high-price segment. The
The cheapest category for the 23-day trip costs 9610 euros, i.e.
over 15,000 francs. The most expensive offer costs 19,240 euros or
30,000 francs. Until now, the Coop newspaper has mainly offered low-cost package tours and car trips.
Coop Zeitung published a readers' trip to Antarctica in issue 42 on October 19 - accompanied by weatherman Thomas Bucheli and television journalist
Erich Gysling - offered. Within five days
the allotment of 170 places was sold out, according to advertising manager Karlfrieder Fuchs. This is the first
readers' trip organized by Coop Presse in the high-price segment. The
The cheapest category for the 23-day trip costs 9610 euros, i.e.
over 15,000 francs. The most expensive offer costs 19,240 euros or
30,000 francs. Until now, the Coop newspaper has mainly offered low-cost package tours and car trips.
