Comparis.ch with Adtech to new mobile marketing
With the ad serving provider Adtech, Comparis.ch now offers interactive mobile advertising. This means that interactive mobile advertising in HTML5 is now possible in the apps of Comparis.ch: Real Estate Switzerland, Car Market Switzerland, Smartshopper.
As a tool of the trade for the rich media mobile ads uses Comparis.ch the Mobile SDK from Adtech. Comparis.ch can use the Software Development Kit to adapt and optimize the advertising formats for its apps. Adtech's ad server handles the delivery of the ads to the apps on the smartphones and tablets. For an error-free display of the interactive mobile rich media ads, Adtech's SDK relies on the MRAID standard 2.0 of the industry association IAB.
"We want to offer our advertising customers the full potential of mobile devices and mobile apps," says Oliver Meadowcroft, Head of Online Sales at Comparis.ch. "Innovative mobile advertising is crucial to success from our point of view." Dominik Habermacher, Sales Manager Switzerland & Austria at Adtech, also agrees: "Advertising on the mobile web and in mobile apps is becoming increasingly important."
