Comedy Central shares "South Park" makers in the advertising revenue

 After ten successful years in the television business, the two creators of the American animated series "South Park" are being rewarded by their employer with an extraordinary new contract. Matt Stone and Trey Parker will not only receive a large sum in the millions as an advance, they will soon also receive a fifty percent share of all advertising revenue. The MTV Networks-owned entertainment channel Comedy Central on Friday extended Stone and Parker's contract for another three years until 2011, agreed to air the 15th season and significantly increased both their salaries and their share of proceeds from merchandising products and license sales. According to the New York Times, the television creators and their network also agreed to work together to distribute the series and related products on the Internet, mobile platforms and video games.  
In general, it is still unusual in the television business to give the creators a share of the advertising revenue. As "South Park" has been consistently successful for a long time and is considered the most important pillar of the channel, the aim is to retain the creative duo in the long term.